The Tariff Tide: How Global Trade Tensions are Reshaping the Hotel Amenities & Soap Dispenser Industry

Introduction: A Fragile Global Economy and Your Hotel’s Bottom Line

In a recent update, the International Monetary Fund (IMF) delivered a nuanced message: while the global growth forecast for 2025 has been modestly upgraded, this resilience is fragile. Beneath the surface of these numbers lies a critical, transient factor—importers, particularly in Asia, are stockpiling goods in anticipation of further US tariff hikes. This “front-loading” effect provides a temporary boost but masks a deeper, more insidious problem: the profound uncertainty of trade policy is stifling global economic activity.

For an industry as globally interconnected as hotel amenities, this is not a distant economic headline; it is a direct operational and strategic challenge. The supply chains that deliver the essential items—from the linens on the beds to the soap dispensers in the bathrooms—are being fundamentally tested. This blog post will delve deep into how these macroeconomic tremors are specifically impacting the hotel amenities sector, using the humble yet ubiquitous soap dispenser as a microcosm of the broader shifts at play. We will explore the immediate shocks, the strategic long-term repercussions, and the new playbook required for hoteliers and suppliers to not just survive, but thrive in this new era of uncertainty.

Part 1: The IMF’s Diagnosis – Understanding the “Front-Loading” Phenomenon

The IMF’s analysis points to a critical dynamic. As the United States signals potential further tariffs on a wide range of imports, companies that rely on these goods are not waiting. They are rushing to place larger, earlier orders to get products into the country before the new duties take effect. This creates a short-term spike in trade volumes and manufacturing output, which in turn artificially inflates economic growth figures.

However, as the IMF cautions, this “pull-forward” of demand is inherently transient. Once the tariffs are implemented or the threat passes, this artificial demand evaporates, often leading to a sharp downturn—a “hangover” effect. For manufacturers, this creates a “feast-or-famine” cycle that is incredibly difficult to manage. It disrupts production planning, inventory management, and cash flow.

Furthermore, the “uncertainty” itself is a powerful economic suppressant. When businesses cannot predict the cost of inputs or the rules of trade in six months’ time, they delay long-term investments, hesitate on expansion, and become cautious in their strategic planning. This climate of hesitation is what the IMF warns could have long-lasting, corrosive effects on global growth.

Part 2: The Hotel Amenities Industry: A Web of Global Interdependence 

The hotel amenities industry is a perfect case study in modern globalization. A typical hotel’s supply chain is a complex, international network:

Raw Materials: Plastics for bottles and dispensers from China or Southeast Asia. Metals for components from various global sources. Chemicals for soaps, shampoos, and cleaning agents from specialized producers in Europe or North America.

Manufacturing & Assembly: A significant portion of the world’s amenity containers, including soap dispensers, is manufactured in Asia, with China being a dominant force due to its scale, expertise, and cost-effectiveness.

Logistics & Shipping: A global network of freight forwarders, shipping lines, and port operators move these finished goods to hotels worldwide.

This intricate system, honed over decades for efficiency and cost-saving, is now a primary vector for the transmission of trade policy shocks. A tariff on Chinese plastics increases the cost of raw materials. A duty on finished goods from Vietnam makes the final product more expensive. A logistical snarl in a major Asian port delays deliveries for weeks. The hotel amenities sector sits directly in the crosshairs of these disruptions.

Part 3: The Soap Dispenser as a Canary in the Coal Mine

Let’s zoom in on the soap dispenser. It seems like a simple product, but it is a nexus of global trade flows and a critical touchpoint for the guest experience. The impact of the current trade environment on this single item is multifaceted.

3.1. The Immediate Impact: Soaring Costs and Supply Chain Volatility

Price Inflation: This is the most direct impact. If a US-based hotel group sources its soap dispensers from a factory in China, and the US imposes a 25% tariff on these items, the cost immediately jumps by a quarter. This cost increase must be absorbed by the supplier, passed on to the hotel, or shared between them. In an industry with tight margins, this is a significant blow.

The Inventory Crunch and “Bullwhip Effect”: The “front-loading” described by the IMF creates a massive ripple effect, known as the “bullwhip effect.” A hotel chain, fearing a price hike or shortage, might double its order for the next quarter. Their distributor, seeing this increased demand, triples its order from the manufacturer. The manufacturer, in turn, scrambles to ramp up production, sourcing more raw materials and working overtime.

When the tariff threat materializes or passes, the hotel is left with a two-year supply of soap dispensers, and the orders to the manufacturer plummet to zero. The manufacturer is left with excess capacity, unpaid-for raw materials, and potentially has to lay off staff. This volatility is damaging to all parties involved.

Lead Time Lunacy: The rush to ship goods before tariffs hit clogs ports and exhausts shipping container availability. What was once a reliable 45-day lead time for a container of dispensers can suddenly stretch to 90 or 120 days. For hoteliers, this means needing to forecast demand much further in advance, tying up capital in larger safety stocks, and risking stock-outs that directly impact guest satisfaction.

3.2. The Strategic Long-Term Shifts: Rethinking the Entire Product Lifecycle

The transient “front-loading” is masking a more permanent shift. The uncertainty is forcing a fundamental re-evaluation of the soap dispenser’s role and supply chain.

The “Friend-Shoring” and Regionalization of Supply Chains: The vulnerability of a single-source supply chain in a geopolitically tense region has become undeniable. In response, both amenity suppliers and large hotel chains are actively pursuing a strategy of “friend-shoring”**—shifting production to allied countries with lower political risk.

Option A: Shift to Southeast Asia. Factories in Vietnam, Thailand, and Indonesia are seeing a surge in interest. While they may not yet have the scale of China, they offer a diversification of risk.

Option B: Near-Shoring to Mexico or Eastern Europe. For hotels in the Americas, sourcing from Mexico becomes increasingly attractive despite potentially higher costs, due to reduced shipping times and tariff advantages under USMCA. Similarly, European hotels may look to Turkey or Eastern Europe.

The Quality vs. Cost Calculus: The soap dispenser is no longer just a utilitarian item. In an era of conscious consumerism, hotels are re-evaluating it as part of their sustainability and brand identity. The trade war accelerates this.

Investment in Durability: Instead of cheap, disposable plastic dispensers that need frequent replacement, there is a stronger business case for investing in high-quality, durable dispensers made of metal, glass, or certified recycled plastics. While the upfront cost is higher, the Total Cost of Ownership (TCO) over 5-10 years becomes more favorable, especially if it reduces dependency on a volatile supply chain.

The Refill Revolution: A move towards large, bulk-fill systems that are refilled on-site by staff, rather than replacing small, pre-filled plastic cartridges, drastically reduces plastic waste and the frequency of supply orders. This makes the supply chain less sensitive to shipping disruptions and tariffs on disposable components.

Innovation in Materials and Design: Uncertainty breeds innovation. The pressure of cost and supply is pushing R&D into alternative materials. We are seeing a rise in:

Biodegradable and Compostable Polymers: Dispensers made from materials like PLA (polylactic acid), derived from corn starch or sugarcane.

Upcycled Ocean-Bound Plastics: Using collected plastic waste to create dispensers, a powerful marketing story that also mitigates reliance on virgin plastic markets.

Modular Design: Designing dispensers with easily replaceable parts (pumps, lids, reservoirs). If a pump fails, you replace the mechanism, not the entire unit. This “right-to-repair” approach extends product life and reduces the volume of whole goods that need to be shipped.

Part 4: A New Playbook for Hoteliers and Suppliers

Navigating this new normal requires a proactive, strategic approach. The old model of simply sourcing the cheapest option is no longer viable.

For Hoteliers:

  1. Conduct a Deep-Dive Supply Chain Audit:Don’t just know your supplier; know your supplier’s supplier. Where are the raw materials sourced? Where is the manufacturing done? Map the vulnerabilities.
  2. Strengthen Partner Relationships:Move from a transactional relationship with your amenity suppliers to a strategic partnership. Collaborate on forecasting, share your long-term plans, and work together to find solutions, whether that’s exploring new materials or diversifying production locations.
  3. Re-evaluate the Amenities Strategy:Is the disposable, single-use amenity model fit for the future? Consider a permanent shift to high-quality, refillable systems. Calculate the TCO, including the hidden costs of supply chain volatility, rather than just the unit price.
  4. Embrace and Communicate Sustainability:The changes forced by trade tensions can be framed as a positive brand story. “In response to global challenges, we have invested in durable, refillable dispensers made from ocean-bound plastic, reducing our waste and carbon footprint.” This turns a supply chain problem into a guest-facing virtue.

For Amenity Suppliers:

  1. Diversify, Diversify, Diversify:Establish manufacturing footprints in at least two different geographic regions (e.g., Asia and Mexico, or Eastern Europe and Southeast Asia). This provides resilience against regional disruptions.
  2. Invest in Product Innovation:Lead with value, not just cost. Develop the next generation of dispensers that are more durable, sustainable, and serviceable. This creates a competitive moat that is harder for low-cost, single-source competitors to cross.
  3. Enhance Supply Chain Visibility and Agility:Implement technology that provides real-time visibility into inventory levels, production status, and shipping logistics. Build stronger relationships with raw material suppliers and logistics providers to create a more agile and responsive network.
  4. Become a Strategic Advisor to Your Clients:Don’t just sell products; sell solutions and insights. Help your hotel clients understand the macroeconomic forces at play and guide them toward more resilient and cost-effective amenity strategies. This cements your role as an indispensable partner.

Conclusion: Beyond the Transient Tide

The IMF’s warning is clear: the current boost from “front-loading” is a mirage. The underlying reality is one of sustained uncertainty and structural change. For the hotel amenities industry, and for a product as seemingly simple as the soap dispenser, this represents a pivotal moment.

The pressures of trade tensions, tariffs, and supply chain volatility are not just inflating costs; they are forcing a necessary and overdue evolution. They are accelerating the shift away from a fragile, hyper-efficient global model towards a more resilient, regionalized, and responsible one.

The hotels and suppliers who will succeed are those who see beyond the immediate price shock. They are the ones reimagining the soap dispenser not as a cheap commodity, but as a durable, sustainable, and brand-defining asset. They are building supply chains that are robust and transparent. In doing so, they are not only insulating themselves from the next economic shock but are also building a stronger, more sustainable, and more guest-centric operation for the future. The tide of global trade is shifting, and it’s time to build a sturdier boat.

The 2025 China International Fair for Trade in Services: A Catalyst for Global Economic Transformation and the Hotel Supplies Industry

The China International Fair for Trade in Services (CIFTIS) has established itself as a premier global platform for fostering international cooperation, driving innovation, and promoting trade liberalization in the service sector. As the 2025 edition approaches, its significance extends far beyond China’s borders, offering a vision for the future of service-driven economies worldwide. For industries such as hotel supplies, this event is not merely an exhibition but a strategic hub for innovation, partnerships, and market expansion. This blog delves into how CIFTIS 2025 will reshape the global economic landscape, with a particular focus on the hotel supplies industry. It highlights key players like Leekong and groundbreaking innovations such as soap dispensers, while also exploring broader implications for global trade and sustainability.

  1. CIFTIS 2025: A Global Stage for Service Trade

CIFTIS is China’s flagship event for trade in services, reflecting the nation’s strategic shift from manufacturing-led growth to a service-oriented economy. The 2025 fair will emphasize themes like digital transformation, sustainability, and global supply chain resilience. With participation from over 80 countries and regions, it will serve as a critical forum for dialogues on regulatory harmonization, cross-border investment, and technological collaboration. For the global economy, CIFTIS acts as a catalyst for:

Accelerating Digital Trade: The fair will showcase advancements in fintech, smart logistics, and digital healthcare, fostering cross-border partnerships in these areas.

Promoting Sustainable Development: Green services, circular economy models, and ESG (Environmental, Social, Governance) standards will take center stage, aligning with global sustainability goals.

Fostering Inclusivity: Small and medium-sized enterprises (SMEs) and developing economies will gain access to new markets, technologies, and investment opportunities.

The event will also address pressing global challenges, such as climate change and economic inequality, by promoting inclusive and sustainable trade practices.

  1. The Hotel Supplies Industry: A Microcosm of Innovation

The Hotel supplies industry is a vital component of the global service economy, deeply influenced by trends in tourism, hospitality, and consumer behavior. In the post-pandemic era, the industry has prioritized hygiene, automation, and sustainability. CIFTIS 2025 will highlight these shifts, with companies like Leekong leading the charge through innovative products and solutions.

Key Trends Shaping the Industry:

Smart Hygiene Solutions: Automated soap dispensers have evolved from basic devices to IoT-enabled systems that monitor usage, reduce waste, and enhance guest experiences.

Sustainability: The industry is increasingly adopting biodegradable materials, energy-efficient equipment, and circular supply chains to minimize environmental impact.

– Customization: Hotels are seeking tailored solutions that reflect their brand identity, from luxury resorts to eco-friendly hostels, driving demand for customizable products.

Integration with Smart Hotels: The rise of smart hotels has accelerated the integration of connected devices, such as smart soap dispenser, into broader hotel management systems, enabling seamless operations and improved guest satisfaction.

3.soap dispenser: The Unsung Hero of Hotel Hygiene

The soap dispenser (soap dispenser) exemplifies how innovation can transform a simple product into a smart, sustainable solution. At CIFTIS 2025, these devices will be showcased as part of comprehensive smart bathroom ecosystems, highlighting their role in enhancing hygiene and sustainability.

Innovations insoap dispenser Technology:

IoT Integration: Modern soap dispenser are equipped with sensors that track soap usage in real-time, enabling predictive maintenance and reducing operational costs. This data can be integrated into hotel management systems for efficient resource allocation.

 Touchless Operation: Infrared or motion-sensing technology minimizes cross-contamination, addressing critical hygiene concerns in the post-pandemic world.

Eco-Design: Refillable systems using concentrated, biodegradable soaps significantly reduce plastic waste, aligning with global sustainability initiatives.

Aesthetic and Functional Diversity: soap dispenser are now available in various designs, materials, and functionalities, catering to the diverse needs of hotels and resorts.

Companies like Leekong are pioneering these innovations, partnering with technology firms to develop next-generation soap dispenser that offer enhanced functionality, sustainability, and user experience.

Strategies for Success:

Product Diversification: Beyond soap dispenser, Leekong offers a wide range of products, including smart mirrors, energy-efficient laundry systems, and automated cleaning devices, catering to the evolving needs of the hospitality industry.

Global Partnerships: CIFTIS provides Leekong with a platform to forge alliances with distributors, retailers, and technology partners from Europe, North America, and beyond, facilitating its entry into new markets.

Sustainability Certification: By adhering to global standards like ISO 14001 and obtaining eco-label certifications, Leekong enhances its credibility and appeal in environmentally conscious markets.

Customer-Centric Innovation: Leekong invests heavily in understanding customer needs, enabling it to develop products that offer practical solutions and enhance operational efficiency for hotels.

At CIFTIS 2025, Leekong will unveil its next-generationsoap dispenser, featuring AI-driven usage analytics, modular designs for easy upgrades, and enhanced sustainability features. This product launch underscores the company’s commitment to innovation and its ambition to lead the global hotel supplies market.

  1. CIFTIS 2025: Implications for the Global Economy  

The impact of CIFTIS 2025 extends far beyond the hotel supplies industry. The fair will play a pivotal role in:

 Boosting Global Trade: By reducing barriers to service trade and promoting cross-border collaboration, CIFTIS fosters a more integrated and resilient global economy.

Driving Technological Diffusion: Innovations debuted at CIFTIS, particularly in digital services and sustainability, will quickly spread to other sectors, such as healthcare, retail, and logistics, driving widespread economic transformation.

Enhancing Chinas Soft Power: As a champion of open trade, technological innovation, and sustainability, China strengthens its position as a global leader, shaping international norms and standards in the service sector.

Addressing Global Challenges: CIFTIS will facilitate discussions on how service trade can contribute to solving pressing issues like climate change, economic inequality, and public health crises.

  1. Challenges and Opportunities

Despite its promise, the hotel supplies industry faces several challenges:

Supply Chain Disruptions: Geopolitical tensions, logistics bottlenecks, and resource shortages require companies to develop resilient and adaptable supply chain strategies.

Regulatory Hurdles: Differing standards and regulations across markets complicate international expansion, necessitating harmonization efforts and compliance investments.

Intense Competition: Western giants like Ecolab and Kimberly-Clark dominate premium segments, posing challenges for emerging players like Leekong.

However, CIFTIS 2025 offers a platform to address these challenges through dialogue, collaboration, and innovation. For example:

Supply Chain Resilience: The fair will showcase solutions like digital supply chain platforms and regional sourcing strategies to mitigate disruptions.

Regulatory Harmonization: CIFTIS will host dialogues on aligning standards, making it easier for companies to navigate global markets.

Competitive Differentiation: By emphasizing innovation and sustainability, companies like Leekong can carve out unique market positions and compete effectively with established players.

  1. The Future of the Hotel Supplies Industry Post-CIFTIS 2025

The hotel supplies industry is poised for transformative growth, driven by the trends and innovations highlighted at CIFTIS 2025. Key developments to watch include:

Full Integration of IoT and AI: Smart devices like soap dispenser will become integral to hotel operations, enabling predictive maintenance, personalized guest experiences, and efficient resource management.

Sustainability as a Standard: Eco-friendly products and practices will transition from being differentiators to industry norms, driven by regulatory requirements and consumer demand.

Expansion into Emerging Markets: Growing tourism in regions like Southeast Asia, Africa, and Latin America will create new opportunities for hotel supplies companies to expand their global footprint.

Collaborative Innovation: Partnerships between technology firms, hotel chains, and supplies manufacturers will accelerate the development of next-generation solutions.

Companies that embrace these trends and leverage platforms like CIFTIS to showcase their innovations will be well-positioned to lead the industry in the coming decades.

  1. Conclusion: The Future Is Service-Driven

CIFTIS 2025 will underscore the centrality of services in the global economy, with the Hotel supplies industry serving as a model of innovation and adaptation. For companies like Leekong, the fair is a springboard to global relevance, driven by products as simple yet transformative as the soap dispenser (smart soap dispenser). As the world embraces digitalization and sustainability, CIFTIS will remain a critical force shaping our economic future, fostering collaboration, innovation, and inclusive growth across borders.

The event not only highlights China’s growing influence in the global service trade but also demonstrates how cooperation and innovation can address shared challenges and create a more sustainable and prosperous world. For stakeholders in the hotel supplies industry and beyond, CIFTIS 2025 is an unmissable opportunity to witness the future of trade and participate in shaping it.

Best Western and the Evolution of Hotel Amenities: The Case of Disposable Soap Dispensers

Introduction

The hospitality industry is constantly evolving, with hotel chains striving to enhance guest experiences while maintaining operational efficiency and sustainability. Among the leading global hotel brands, “Best Western” has established itself as a trusted name, offering consistent quality and comfort across its properties. One of the critical yet often overlooked aspects of hotel operations is the provision of “hotel amenities”, particularly “disposable soap dispensers”.

In recent years, the shift from single-use toiletries to bulk dispensers has been a significant trend, driven by both environmental concerns and cost efficiency. However, the debate between “disposable soap bottles” and “refillable dispensers” continues, with brands like “hotel soap dispenser supplier” emerging as key players in the hospitality supply chain.

This blog post explores “Best Western”s approach to hotel amenities, the role of “disposable soap dispensers” in modern hospitality, and how hotel soap dispenser supplier companies are influencing the industry.

  1. Best Western Hotel Group: A Brief Overview

1.1 History and Growth

Founded in 1946, Best Western began as a small network of independent hotels in the United States. Unlike traditional hotel chains, Best Western operated as a non-profit membership association, allowing independent hoteliers to maintain ownership while benefiting from collective branding and marketing.

Over the decades, Best Western expanded globally, now operating over 4,700 hotels in more than 100 countries. The brand has diversified into multiple tiers, including:

– Best Western (mid-scale)

– Best Western Plus (upper mid-scale)

– Best Western Premier (upscale)

– BW Signature Collection (boutique-style)

– Executive Residency by Best Western (extended-stay)

1.2 Commitment to Sustainability and Guest Comfort

Best Western has consistently adapted to industry trends, including eco-friendly initiatives. The hospitality sector has faced increasing pressure to reduce plastic waste, leading many hotels to reconsider their amenity strategies.

While some luxury chains have opted for high-end, branded mini-toiletries, budget and mid-scale hotels like Best Western have increasingly turned to bulk soap dispensers to minimize waste and costs. However, the debate over disposable vs. refillable soap bottles remains relevant.

  1. The Role of Hotel Amenities in Guest Experience

2.1 Why Amenities Matter

Hotel amenities play a crucial role in shaping guest perceptions. Items such as soap, shampoo, conditioner, and lotion may seem trivial, but they significantly impact comfort and satisfaction.

– Convenience: Guests expect basic toiletries to be provided.

– Brand Image: High-quality amenities enhance perceived value.

– Hygiene: Especially post-pandemic, guests prefer sealed or single-use products.

2.2 The Shift from Mini-Bottles to Dispensers

For years, hotels relied on single-use plastic bottles for shampoos and soaps. However, due to environmental concerns (millions of mini-bottles end up in landfills yearly), many cities and countries have banned them.

Best Western, like other chains, has explored alternatives:

– Refillable wall-mounted dispensers (more sustainable but raise hygiene concerns).

– Disposable soap bottles with pump dispensers (a middle-ground solution).

This is where companies like hotel soap dispenser supplier come into play, supplying hotels with cost-effective, hygienic, and eco-conscious amenity solutions.

  1. Disposable Soap Dispensers: Pros and Cons

3.1 What Are Disposable Soap Dispensers?

Unlike traditional mini-bottles, disposable soap dispensers are larger pump bottles designed for single-room use. They hold more product, reducing the frequency of replacement, but are still discarded after each guest’s stay (or after a certain period).

3.2 Advantages

Reduced Plastic Waste (compared to mini-bottles, fewer are used per stay).

Cost-Effective (bulk purchasing lowers expenses).

Hygienic (guests prefer unused, sealed products).

Branding Opportunities (custom labels enhance professionalism).

3.3 Disadvantages

Still Not Fully Sustainable (they are thrown away eventually).

Potential for Theft or Waste (guests may take entire bottles).

Refill Challenges (some hotels prefer refillable systems for long-term savings).

3.4 Best Western’s Approach

Best Western properties vary in their amenity strategies. Some franchisees use refillable dispensers, while others opt for disposable pump bottles to balance hygiene and cost. The brand encourages eco-friendly practices, but final decisions often rest with individual hotel owners.


  1. hotel soap dispenser supplier: A Key Player in Hotel Amenity Supply

4.1 Who Is hotel soap dispenser supplier?

hotel soap dispenser supplier is a manufacturer and supplier specializing in hotel amenities, including:

– Disposable soap dispensers

– Shampoo & conditioner bottles

– Dental kits

– Other guest essentials

The company serves budget to mid-scale hotels, providing affordable yet presentable solutions.

4.2 Why Hotels Choose hotel soap dispenser supplier

– Cost Efficiency: Bulk purchasing reduces per-unit costs.

– Custom Branding: Hotels can add logos for a professional touch.

– Hygiene Compliance: Sealed disposable bottles reassure guests.

– Regulatory Adaptation: Helps hotels comply with plastic bans.

4.3 hotel soap dispenser supplier’s Impact on Best Western

Many Best Western franchisees source amenities from suppliers like hotel soap dispenser supplier due to their competitive pricing and reliability. As the hospitality industry moves toward sustainable yet practical solutions, partnerships with such suppliers will remain crucial.

  1. The Future of Hotel Amenities: Trends and Predictions

5.1 Biodegradable and Refillable Solutions

The next evolution may involve:

– Plant-based disposable bottles (compostable materials).

– Smart dispensers (monitor usage to prevent waste).

– Water-saving formulations (concentrated soaps).

5.2 Guest Preferences Shaping the Market

Surveys indicate that:

– 65% of travelers prefer sustainable amenities.

– Yet 40% still prioritize hygiene over eco-friendliness.

This duality means hotels like Best Western must strike a balance.

5.3 Best Western’s Potential Moves

– Standardizing eco-policies across franchises.

– Partnering with green suppliers for innovative solutions.

– Educating guests on sustainability efforts.

Conclusion

The discussion around hotel amenities, particularly disposable soap dispensers, reflects broader industry challenges: sustainability vs. convenience, cost vs. quality, and hygiene vs. environmental impact.

Best Western, as a global mid-scale leader, must navigate these factors while maintaining guest satisfaction. Suppliers like hotel soap dispenser supplier play a pivotal role by offering practical, affordable solutions that align with evolving regulations and consumer expectations.

As the hospitality sector continues to innovate, disposable soap bottles may eventually give way to even greener alternatives. However, for now, they remain a key component of hotel operations, ensuring both guest comfort and operational efficiency.

For hoteliers, the lesson is clear: adaptability is essential. Whether through refillable systems, biodegradable disposables, or smart dispensers, the future of hotel amenities will be shaped by technology, sustainability, and guest demand.

Would you like additional insights on specific Best Western locations or amenity suppliers? Let me know in the comments!